Data Visualisation

Looker Studio

Stop digging through five platforms to understand your marketing performance. Looker Studio brings everything together in one automated, shareable dashboard.

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What It Does

Looker Studio (formerly Google Data Studio) is a free data visualisation tool that connects directly to GA4, Google Ads, Search Console, BigQuery, and hundreds of other sources through native and third party connectors. I design dashboards that answer specific business questions, not generic templates, but custom views built around your KPIs, your channels, and your team's decision making process.

Why I Use It

It's free, powerful, and integrates natively with the Google ecosystem. Combined with third party connectors like Supermetrics, it can pull data from virtually any marketing platform. The result is a single source of truth that updates automatically, no manual exports, no spreadsheet wrangling.

Key Features

What makes Looker Studio a core part of my analytics stack.

Free dashboard platform by Google

Direct GA4 and Google Ads connectors

Automated scheduled email reports

Interactive filters and date comparisons

Third party data connectors (Supermetrics, etc.)

Shareable links with role based access

Use Cases

How my clients use Looker Studio to drive results.

Marketing performance dashboards Executive KPI reporting Multi channel ad performance views SEO and organic traffic reports Ecommerce revenue dashboards Client facing automated reports

Related Services

My Looker Studio expertise powers these services.

Google Analytics 4 Setup & Optimisation

Reliable data on where customers come from and what makes them buy

Ad Platform Tracking & Integration

Conversion data your ad platforms can actually use

Looker Studio Dashboards & Reporting

All your marketing data in one clear, automated view

Frequently Asked Questions

Common questions about Looker Studio implementation.

Is Looker Studio really free?

Yes. The core platform is completely free. The only costs are third party connectors if you need data from non Google sources (like Meta Ads or TikTok). I'll advise on the most cost effective connector setup.

Can it pull data from Meta Ads and TikTok?

Not natively, but through connectors like Supermetrics or Funnel.io it can pull from virtually any ad platform. I set up the connections and handle any data transformation needed.

How often do dashboards refresh?

Dashboards pull fresh data every time they're opened, with Google data sources refreshing every 15 minutes to 12 hours depending on the connector. I also set up scheduled email delivery on your preferred cadence.

Can different people see different dashboards?

Yes. I create role based views, executive summaries for leadership, channel specific dashboards for managers, and detailed views for analysts. Access is controlled through Google account sharing.

Other Tools I Work With

Explore my full analytics and tracking toolkit.

Google Tag Manager Google Analytics 4 Google Ads Segment PostHog Amplitude

Let's Work Together

Choose the option that works best for you: send me a message, email me at hello@synctag.co.uk or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

Book a Call

Schedule a free 15 minute consultation to discuss your needs.