Advertising Platform

Google Ads

Google Ads' algorithms are only as good as the conversion data you feed them. When tracking is broken, you're paying for the wrong clicks and your ROAS numbers mean nothing.

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What It Does

Google Ads relies on accurate conversion signals to optimise campaigns. Every missing conversion, every duplicate fire, every incorrect value teaches the algorithm the wrong lessons. I implement and validate conversion tracking, including Enhanced Conversions, offline conversion imports, and server side measurement, so your campaigns get clean, complete data for Smart Bidding, audience building, and performance reporting.

Why I Use It

Google Ads is the largest PPC platform and most of my clients run significant spend through it. Getting conversion tracking right is the single highest ROI improvement you can make to your Google Ads performance, it directly impacts how Smart Bidding allocates your budget.

Key Features

What makes Google Ads a core part of my analytics stack.

Conversion tracking with full attribution

Enhanced Conversions for improved match rates

Offline conversion import from CRM data

Value based bidding with accurate ROAS

Audience building and remarketing lists

Server side conversion measurement

Use Cases

How my clients use Google Ads to drive results.

Search and Shopping campaign tracking Performance Max conversion signals Lead generation conversion import ROAS based bidding optimisation Customer match audience building Cross device conversion measurement

Related Services

My Google Ads expertise powers these services.

Google Tag Manager Setup & Management

Accurate event tracking without touching your site code

Google Analytics 4 Setup & Optimisation

Reliable data on where customers come from and what makes them buy

Ad Platform Tracking & Integration

Conversion data your ad platforms can actually use

Frequently Asked Questions

Common questions about Google Ads implementation.

What are Enhanced Conversions?

Enhanced Conversions send hashed first party data (email, phone number) alongside your conversion tags, allowing Google to match more conversions to ad clicks. It typically improves conversion measurement by 5 to 15 percent.

Why does Google Ads show more conversions than GA4?

Google Ads uses click through attribution with a 30 day default window, while GA4 uses last click attribution by default. Different models count conversions differently. I help you understand the discrepancies and choose the right model for your decisions.

Can you import offline conversions from our CRM?

Yes. I set up automated offline conversion imports so Google Ads knows which ad clicks turned into qualified leads or closed deals. This is critical for lead gen businesses using Smart Bidding.

How does server side tracking help Google Ads?

Server side tracking sends conversion data directly from your server, bypassing browser restrictions and ad blockers. This means more conversions are reported, giving Smart Bidding better data to work with.

Other Tools I Work With

Explore my full analytics and tracking toolkit.

Google Tag Manager Google Analytics 4 Looker Studio Segment PostHog Amplitude

Let's Work Together

Choose the option that works best for you: send me a message, email me at hello@synctag.co.uk or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

Book a Call

Schedule a free 15 minute consultation to discuss your needs.