Ecommerce Analytics Product Performance Checkout Funnel Analysis Revenue Tracking Add to Cart Tracking Purchase Attribution

Ecommerce Tracking & Conversion Analytics

You can't optimise what you can't measure. Without proper ecommerce tracking, you're guessing which products perform, where customers abandon, and what's actually driving revenue. I give you complete visibility into your store's performance.

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The Problem

Your ecommerce tracking is either missing entirely or showing partial data. Add to cart events don't fire consistently, checkout steps aren't tracked, product data is incomplete, and your revenue numbers in GA4 don't match your platform. You're making merchandising and marketing decisions blind.

My Solution

I implement comprehensive ecommerce tracking that captures every step of the shopping journey. From product views to purchase confirmation, you'll see exactly what's happening, and more importantly, where you're losing money.

What's Included

Every engagement is tailored to your needs. Here's what a typical project covers.

Full ecommerce data layer implementation

Product impression and click tracking

Add to cart and checkout funnel tracking

Revenue and transaction tracking

Product performance dashboards

Checkout drop off analysis

How I Work

A clear, structured process from audit to delivery.

Store Audit

I review your current ecommerce tracking setup, test every funnel step, and identify what's missing, broken, or inaccurate.

Data Layer Build

I implement a complete ecommerce data layer that captures product impressions, clicks, add to cart, checkout steps, and purchases with full product detail.

Analytics Integration

I connect your ecommerce data to GA4, ad platforms, and any other analytics tools. Every platform gets clean, consistent product and revenue data.

Dashboard Delivery

I build product performance dashboards showing bestsellers, checkout funnels, category performance, and revenue trends, all updated in real time.

Tools & Platforms

I work with the leading tools in the analytics ecosystem.

Google Analytics 4 Google Tag Manager Shopify WooCommerce Looker Studio

Frequently Asked Questions

Common questions about my ecommerce tracking services.

Does this work with Shopify?

Yes. Shopify's native tracking misses a lot. I implement full ecommerce tracking through GTM that captures product views, add to cart, checkout steps, and purchases with accurate product level data.

What about WooCommerce?

I work extensively with WooCommerce. I set up the data layer, configure GTM, and ensure every ecommerce event fires correctly, including variable products, coupons, and shipping data.

Can you track checkout funnel drop offs?

Absolutely. I track each checkout step so you can see exactly where shoppers abandon. This data is critical for optimising your checkout flow and recovering lost revenue.

Will this help with Google Ads Smart Bidding?

Yes. Accurate ecommerce data feeds directly into Google Ads' bidding algorithms. When Smart Bidding has correct revenue data, it can optimise for actual ROAS instead of guessing.

Other Services

Explore my full range of tracking and analytics services.

Let's Work Together

Choose the option that works best for you: send me a message, email me at hello@synctag.co.uk or book a quick call directly.

Send a Message

Tell me about your project. I typically respond within 24 hours.

Book a Call

Schedule a free 15 minute consultation to discuss your needs.