THE WIRE · WEEKLY · BY BARIS ASA
Tracking
This Week.
Every week I take what actually changed in tracking, GTM, GA4 or Google Ads, and tell you what it means for your numbers and what to do about it. No jargon.
- Google merged your enhanced conversions into one toggle. Check yours is on.
Enhanced conversions for web and for leads are one toggle now, and the auto-migration was conditional, so some accounts came out of it switched off. Plus Search Console's new platform properties, email pixel consent deadlines in France and Italy, and the invalid-click rate nobody wants to see on LinkedIn Ads.
- A new-look Google Tag Manager is rolling out. One new shortcut I'd skip.
The GTM overhaul announced at Google Marketing Live starts landing: a redesigned UI and a click-to-build event builder, and why your purchases still belong in the dataLayer. Plus PMax gets less black-box, the EU's cookie-banner U-turn, and how ChatGPT actually picks its sources.
- Shopify's Google app is changing. One half helps you, one half can quietly cost you.
What Shopify's Google & YouTube app update does to your GA4 revenue in July, and the quieter half that can reset your Google Ads history. Plus GA4 labelling AI traffic, the UK CMA's new rules for Google, and why only 8.8% of AI traffic shows up as 'AI'.
- Everyone's panicking about the June 15 Google change. Most of you are fine.
Who actually lost conversions when ad_storage became the sole control on June 15, who didn't, and a 10-minute check to tell which you are. Plus the same-day bidding change and GA4's new Source Group.
The newsletter is the timely read. The durable version of each story lives in the fault casebook and the notes, fully worked and kept current.
One read a week.
Then your numbers
make sense again.
What changed, who it actually hits, and what to do about it. Free, on LinkedIn.
Subscribe on LinkedIn ↗