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Notes from the archive.

7 records on file · 9 fault codes cited · last filed 21 JUN 2026

PULLED FROM THE SHELF — LATEST RECORD

SYM-006

symptom file · on the record

I turned on Google Tag Gateway, but my Safari conversions still die after 7 days

SYMPTOM FILE · filed 21 JUN 2026

Tag Gateway changes WHERE your Google tags load from. Server-side GTM changes WHO writes the cookie — and only the cookie-writer can beat Safari's 7-day cap. GTG is first-party delivery, not cookie lifetime: _ga and Ads cookies are still JavaScript-set, so ITP truncates them to 7 days (~24h on gclid traffic). Chrome and Android are untouched.

F-204F-401F-205 OPEN THE FILE →

{
  "ref": "SYM-006",
  "type": "symptom",
  "title": "I turned on Google Tag Gateway, but my Safari conversions still die after 7 days",
  "fault_codes": [
    "F-204",
    "F-401",
    "F-205"
  ],
  "filed": "2026-06-21",
  "canonical": "https://synctag.co.uk/notes/tag-gateway-doesnt-fix-safari-itp"
}

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SYM-006 I turned on Google Tag Gateway, but my Safari conversions still die after 7 days “does Google Tag Gateway fix Safari ITP” F-204F-401F-205 VRD-001 “You don't need server-side tracking” IT DEPENDS F-401F-204 NOTE-001 Consent Mode v2 didn't lose your conversions. Your tags did “consent mode v2 killed my conversions” F-201F-204F-402 SYM-001 GA4 revenue runs ahead of Shopify, every week “ga4 revenue higher than shopify” F-101F-102 REC-01 Reconciliation No. 01 — what moved this period 12 MAY — 11 JUN 2026 R-501F-102F-204F-402 SYM-002 Direct traffic jumped after the redesign “direct traffic increased after website redesign” F-205F-204

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7 records shown